Advertising day

Associations The Swiss Advertising Association (SW) celebrated its 80th anniversary with Federal Councillor Hans-Rudolf Merz as guest speaker. In his speech, Merz analyzed the advertising ban problem: "Our lives are becoming a ban with a reservation of permission. As an alternative, he recommended liberalism as a humane philosophy that focuses on the self-responsible individual. SW President Carlo Schmid-Sutter announced that he would focus on the economic component in the fight against advertising bans ("In case of doubt for freedom"), after failing to make the unsuitability of such measures popular despite a lack of evidence for a correlation between advertising and the consumption of certain goods.