Barbie stores at Benetton
The Barbie co-branding initiative brings together the Mattel and Benetton brands in a glamorous fashion partnership. The doll is now on display in Benetton store windows on shopping streets around the world.
Co-branding Barbie unites the two brands Mattel and Benetton in a glamorous fashion partnership. The doll now appears in Benetton store windows on shopping streets all over the world, where she will be available in four looks inspired by the leading cities - London, Paris, New York and Stockholm - as well as the fashion line designed by Benetton.
