Google knocks Bluewin off its web pedestal

In terms of online Internet use, the people of Ticino continue to bring up the rear, but they are catching up relatively quickly.

In terms of online Internet use, the people of Ticino continue to bring up the rear, but they are catching up relatively strongly.Internet use in Switzerland increased again in 2004. 54 percent of Swiss people used the Internet from home at least once every three months, which is 18 percent more than in 2001. At 40 percent, use at work or at school is lower and has increased by just 6 percent since 2001. A breakdown by gender shows that in 2004
70 percent of men and 55 percent of women use the Internet. Among men, the under-24 age group stands out in particular: 92% of them use the Internet. Women aged 50 and over are clearly the least likely to use the Internet, with a share of just 24%.
This data comes from the SRG research service, which uses 42,000 computer-assisted telephone interviews per year to investigate the media use of the Swiss population.
Looking at the individual language regions, the following picture emerges from the survey: with an Internet usage rate of 66% - 4% more than in the previous year - German-speaking Switzerland once again took the lead in 2004. The Internet usage rate at work rose by 3% to 42%, and that at home increased by 5% to
56 percent.
In 2004, a total of 56 percent of the population aged 15 and over in Suisse romande used the Internet, just one percent more than in 2003. 34 percent used the Internet at work and 46 percent at home. In Ticino, less than half of the population used the Internet last year, with the proportion of users being
42%, but it still grew by 4% compared to the previous year.
34 percent of Ticino residents accessed the Internet from home and 26 percent at work.
Based on the data from the MMXI panel, Google.ch was the leading domain in the Swiss internet market as a whole. On average, 1524,000 unique visitors (UV) visited the search engine each month. It displaced Bluewin.ch, which had 1306,000 UV and had always been in first place in the last three years, into second place. The bronze medal goes to Microsoft.com with 1060000 UV. With the exception of SBB.ch, the following places are occupied exclusively by search engines and Internet portals. The internet domain of the Swiss Federal Railways achieved 529000 UV per month in 2004, thanks to individual timetable information.
Among the media sites in German-speaking Switzerland, Blick.ch took the lead in 2004 with 203,000 UV per month. In second place with 175,000 average UV per month is the news service of Swiss television DRS. It is followed in third place by NZZ.ch (16,000 UV).
In French-speaking Switzerland, the internet domain of Télévision Suisse Romande (TSR.ch) was by far the most used media domain (63,000 UV per month). Lematin.ch ranked second with 39,000 UV. RSR.ch, the internet domain of Radio Suisse Romande, is in third place with 32,000 UV.
In Svizzera italiana, the private media domain Ticinoline.ch took the gold medal, recording 12,600 UV per month.
Markus Knöpfli

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