Ogilvy secures Lenovo budget

Computers The computer group Lenovo has entrusted Ogilvy & Mather with its global communications budget, thus ensuring continuity: Ogilvy is the core agency of IBM, whose PC business the Chinese company has taken over. The agency is to build up Lenovo as a global brand on the one hand and promote the "Think" product range with the ThinkPad laptops and ThinkCentre desktop computers on the other. OgilvyOne will be responsible for dialog marketing, Ogilvy Interactive for online measures and the sister agency Mindshare for media. Lenovo has also appointed Ogilvy PR Asia-Pacific as lead agency for investor relations. The amount of the mandate was not disclosed. According to Advertising Age, IBM's PC division spent over 113 million dollars gross on advertising last year.