WFA: Jürg Siegrist re-elected to the management board
Jürg Siegrist, director of the Swiss Association of Advertisers (SWA), has once again been elected to the Executive Committee of the World Federation of Advertisers (WFA).
As only now confirmed in an official announcement, this was unanimously decided by the members at the WFA Annual General Meeting on April 1 in Istanbul. Crhis Burggraeve, Chief Marketing Officer at brewing group Anheuser-Busch Inbev, was elected as the new President. He succeeds Bernhard Glock, former Head of Media at consumer goods giant Procter & Gamble.
The SWA sees Siegrist's re-election as confirmation of the SWA's successful work in Switzerland. According to the organization, it reflects the growing importance of the Swiss association at an international level.
The WFA comprises 58 national associations of advertising companies and over 50 of the world's largest advertisers. The associations and companies from five continents that are members of the WFA represent around 90 percent of global expenditure in the field of marketing communication. This corresponds to an annual volume of around 700 billion US dollars.
The SWA sees Siegrist's re-election as confirmation of the SWA's successful work in Switzerland. According to the organization, it reflects the growing importance of the Swiss association at an international level.
The WFA comprises 58 national associations of advertising companies and over 50 of the world's largest advertisers. The associations and companies from five continents that are members of the WFA represent around 90 percent of global expenditure in the field of marketing communication. This corresponds to an annual volume of around 700 billion US dollars.
