Nobody makes Marquard's anymore

Contexta reacts to the "Dream Job" program for Swiss Lotto at least twice a week in Switzerland - namely when the six correct numbers are drawn in the Swiss Lotto on Wednesday and Saturday. Some dream of a trip around the world, others of buying a house. As Contexta's previous advertising suggests, others post a sports car or afford a dream boat. After all, 29 lucky people were able to realize such dreams last year thanks to a first-class Swiss Lotto win. Some of them may now be living like Jürg Marquard. Switzerland's most dazzling millionaire is known for enjoying life thanks to his wealth - and for showing it. The Bern-based advertising agency Contexta has now used this fact to put a surprisingly different and fresh spin on the statement "Nobody makes more millionaires". Jürg Marquard meets Jürg Marquard in a sophisticated hotel lobby. Several versions of the millionaire can be seen playing the piano, reading, drinking coffee or making small talk at the same time. The bon vivant is not a clone, however, but a witty take on the claim "Nobody makes more millionaires" or Marquard's than the Swiss numbers lottery.
The idea takes advantage of the popularity that Jürg Marquard is currently enjoying with his show "Traumjob". The subject will therefore appear as a double-page advertisement in the Sunday press in time for the next show.
You can "see from the picture" that Jürg Marquard also enjoyed the shoot, according to CD Jürg Brechbühl at Contexta.
Lottery advertising: Modeling is Jürg Marquard's dream job!
Andreas Panzeri