Multiple Zurich personalities

Public transport The cult of what else you are in Zurich is spreading: after children have drawn how they see a streetcar - as a ship -, JFK has posthumously outed himself as a Zurich resident and celebrities in and around Zurich are becoming aware of what else they are, the general public are finally having their say. The advertising slogan "Ich bin auch ein ...", coined by Publicis for the Zurich Transport Association, can now be ordered as a T-shirt with individual variations at www.zvv-shirts.ch. Examples of its use have been running as advertisements and radio spots with kebab stand owners, dentists and barmaids since this week.