Gothuey & Partner turns Jäggi into Thalia

Book retailing The Zurich agency Gothuey & Partner is communicating the rebranding of Jäggi Bücher to Thalia, having won a pitch against three competitors and will be responsible for Thalia's overall communications in future. The Jäggi bookstore chain has branches in Basel, Bern, Thun and Schaffhausen as well as an online store. It will take over the new name from the German parent company Thalia Holding in the fall.