WPP wins Shell account
Energy: The agencies Mediacom (New York) and Maxus (London), both part of the British advertising group WPP, won the pitch for Shell's international media budget (estimated at 240 million U.S. dollars).
Energy The pitch for Shell's international media budget (estimated at 240 million US dollars) was won by the agencies Mediacom (New York) and Maxus (London) of the British advertising group WPP, with Carat and Starcom also taking part in the final round.
