Online advertising, quo vadis?
When the heads of T-Online and Springer present a study on the future, one can expect it to point the way forward.
When the bosses of T-Online and Springer appear as authors of a study on the future, you might expect something groundbreaking, but in fact "Deutschland Online" is just a social and economic stocktaking. The only interesting aspects are the scenarios about future forms and alliances in online marketing - especially for reading between the lines.> Deutschland Online. Development Perspectives for Media and Internet Markets by Thomas Holtrop and Mathias Döpfner. 2nd, revised edition. Gabler Verlag, Wiesbaden 2004. 248 pages, 98 francs.
