Shopping Guide
Finally, a book that bridges the gap between the psychology of the purchasing decision and the planned and actual use of the purchased product.
At last, a book that links the psychology of the purchase decision with the planned and actual use of the purchased product, providing remarkable insights into the success factors of brand management and sales in a somewhat dull but thorough treatise.> Die Psychologie des Kaufens by Michael Richter. Roderer Verlag, Regensburg 2005. 380 pages, 48 francs.
