Tibits' Mac Einstein
Fast Food His sticking-out tongue and tousled hair turned physics genius Einstein into an icon for all scientists, silver surfers, pacifists, and so on and so forth. This anniversary year is now turning him into a full-fledged advertising icon.
Fast food His outstretched tongue and tousled hair made physics genius Einstein the icon of all scientists, silversurfers, pacifists and so on. The anniversary year has now turned him into an advertising icon, and his likeness has been used for all kinds of advertising messages. Except for one that has remained undiscovered. Few people know that Albert Einstein lived as a dyed-in-the-wool vegetarian for a long time. For the vegetarian restaurant Tibits, the Einstein Year is therefore a welcome opportunity to draw attention to itself - with a witty poster and advertisement. The creative chefs at Wirz created the poster and ad: John Leuppi (text); Barbara Hartmann (AD); Hanspeter Schweizer (CD).
