Initiative Media with Samsonite in the bag
Travel Accessories Samsonite, the American manufacturer of travel accessories, has entrusted Initiative Media with its global media budget. Initiative Media is responsible for both planning and buying.
Travel accessories The American manufacturer of travel accessories Samsonite has entrusted Initiative Media with its global media budget. Initiative Media is responsible for both planning and buying and, according to the industry service New Business, the network won a pitch against OMD and Mediaedge CIA. A new global campaign is to be launched over the course of the year under the leadership of TBWA. Print and outdoor advertising as well as online measures are planned.
