Futurecom/Wunderman: Ford - The countdown is on, the hunt has begun
To mark the 40th anniversary of the RS brand, Futurecom teamed up with Wunderman to develop a microsite for the new Ford Focus RS500.
The abbreviation stands for an automobile that is available in a strictly limited number of units. Only 500 individually numbered Ford Focus RS500 models exist worldwide. In Switzerland, there will be just 50 of them offered for sale by Ford. Ford is making it correspondingly exciting: anyone who wants to own one of the coveted special models must react quickly and register on the microsite created for this purpose.
Since last Saturday, interested parties have only 96 hours in total to become one of the 50 owners by Wednesday, April 14, 2010, exactly 12:00 noon. The right to purchase will be raffled off among all those who have registered by then. More than 470 people have already registered since the launch.
Responsible at Ford Motor Company Switzerland: Georg Kundert (Brand Manager), Daniel Djihic (Head of Marketing). Responsible at Futurecom: Jean-Philippe Persico (consulting and project management), Daniel Schranz (AD), David Schellenberg (graphics), Isabelle Bischoff (screen design), Patrick Bucher (text/concept), Marcel Berberich, Paolo Brocco, Rigobert Mihle, Robert Seidl (all IT).
Since last Saturday, interested parties have only 96 hours in total to become one of the 50 owners by Wednesday, April 14, 2010, exactly 12:00 noon. The right to purchase will be raffled off among all those who have registered by then. More than 470 people have already registered since the launch.
Responsible at Ford Motor Company Switzerland: Georg Kundert (Brand Manager), Daniel Djihic (Head of Marketing). Responsible at Futurecom: Jean-Philippe Persico (consulting and project management), Daniel Schranz (AD), David Schellenberg (graphics), Isabelle Bischoff (screen design), Patrick Bucher (text/concept), Marcel Berberich, Paolo Brocco, Rigobert Mihle, Robert Seidl (all IT).
