We party - or else!

The Swiss did extremely well in Cannes. This is often celebrated, even by those who didn't directly contribute to the Lion win - after all, the national sympathy should also come first. And since around a hundred accredited Swiss and a few additional "wild" Swiss were in Cannes this year, here is a small typology: the first group hardly sees a film, mainly parties and can be found on the Martinez terrace until the early hours of the morning. There is a subspecies of this group that can at least be seen on the golf course in the late afternoon.
The representatives of the second group are there purely out of professional interest and soak up as much advertising as possible. The linguists even attend the specialist seminars. They meet representatives from other network branches and usually see them for the first time, if at all, at the Swiss party at the end of the week. You don't know them and never will, as they confuse advertising with creative accounting and never show up at events in Switzerland. Despite their passable expertise, they lead a wallflower existence in their agencies, as they are naturally not taken seriously by or in the creative department.
The third group tries (in true Swiss fashion) to reconcile all their interests. These people can be seen at parties and on the Martinez terrace, and they even go to half-day movie screenings. However, as no one can keep this up for a week, this species only turns up in Cannes in the middle of the week - just in time for the Dutch party.
And then there are the real workhorses. This year they were Daniela Jakab, Ralf Doller and Mike Krüll - they were all members of the jury. And there are - apart from the work of the shortlisted author
does not guarantee a tougher job in Cannes.
Beat Fritsch went to jail in Cannes. And one of the worst kind - led by the notorious Flying Dutchman
Hans Brouwer - full of ... pardon ... full of Dutch, German, French, English and other compatriots, including a few Swiss. There was also a lot going on in Cannes: Markus Gut got various acquaintances an invitation to the Publicis party at the trendy Le Bâlio venue, and Cinecom with Matthias Luchsinger hosted the big Swiss party on Friday.
Many more pictures from Cannes can be found at: www.werbewoche.ch/shortlist
The Lion winners (with all spots as Quick-Time streams!): www.canneslions.com
Still organizing the wildest party in Cannes: Hans Brouwer from Massive Music with Claudia Roy from Diesel Montreal.
Every visitor to Cannes knows the two leopard ladies who are always happy to pose for a photo - for free!
Art buyer Ines Rimmele and Ralph Halder enjoyed themselves at the Publicis party in the "Bâlio", the Cannes branch of the Buddha-Bar.
Christian Hansen (left), Managing Director of Fisch Meier Direkt, met Colin Hearn, Worldwide CEO of Publicis Dialog, at the "Bâlio".
Beer-soaked CDs: Markus Gut (l.) and Ralf Kostgeld (r.), Publicis Zurich, with Alasdhair Macgregor-Hastie from the Milan branch.
Leading figures in the Publicis family - Zurich CEO Kaspar Loeb (right) with his New York counterpart Gill Duff.
Hosts at the Plage Miramar - the Swiss festival presenters Matthias Luchsinger and Nicole Steinegger.
Squinting into the sun: Serge Riedener (l.), CD at Inhalt & Form, with Andy Lehmann, CEO of Aegis Media.
Thomas Ulrich, Marketing Communications at Swisscom Fixnet, with pink double Nadine Borter from Contexta.
A little marked after a week in Cannes, despite a light program: Jean-Claude Bruhin (right) and Daniel Pauletto from Cinecom.
Nadine Baumann (l.), radio jury member Daniela Jakab (looking surprisingly fresh despite the jury stress) and Jean-Marc Demeulemester.
Making themselves comfortable on the sunny sofas: Pascal Baumann (left) from P-Formance and Martin Stulz from Advico Y & R.
A deep look at the Plage Miramar: Willem Baumann from McCann-Erickson and Daniela Berther, freelance TV producer.
Almost like sisters: the two film women Michela Trümpi (affectionately called s' Trümpeli by MF) and Lea Rindlisbacher (right).
It was also cozy on the sofa of Martin Fueter (MF) from Condor Communications and Evelyn Dössegger.
Sebahat Derdiyok, SFLB-FFF-Producer and in Cannes the slyest of the sly (Internet-Shortlist from Saturday!), with director Rainer Binz.
Andy Lehmann with Hanspeter Lebrument (left), President of the Swiss Press Association, who clearly felt at home at the Plage Miramar.

Nicole Trasatti (l.), co-owner of Lang Gysi Knoll (LGK), and Caroline Demeulemeester were clearly in a good mood.

Other members of the LGK delegation in one of the cozy Miramar sofa corners - Nadine Baumann and Alfredo Trasatti.

Talking shop under the stars - Swiss director Luzius Rüedi (l.) and Martin Heynecke, producer from Cape Town.

Unfortunately they didn't organize their own party this year, but they took time for themselves - Dina and Markus Gyhr from Ultra-Film.

The first official photo of Hélène and Christian Lindgens after their surprise wedding coup three weeks ago.

A must at the Swiss Cannes party - Publicis CD Markus Gut (l.) and director/producer Patrick Senn.

Even though there were no Cyber Lions for Switzerland this year, Grace and Roger Rüegger from Futurecom were in the best of spirits.

Rudi Haller (right) from Solid & Haller Film, with Patrik Rohner from SFLB, looked into the camera with a slightly blurred expression.

Producer Michael Kindermann from Snap-Film with Wirz-FFF-Producer Kerstin Reulen, each one of the very sunny Cannes minds.

Found late at night in one of the back corners of the Miramar beach bar - Thomas Ulrich with Advico CD Urs Schrepfer (right).

Remy Fabrikant was the very first Swiss on the red carpet and was therefore allowed to pose all by himself.

Shortly afterwards, Wirz-CD Matthias Freuler, Peter Rettinghausen, McCann-Erickson and copywriter Alain Picard arrived.

Gentleman Rettinghausen once again, who quickly positioned himself in front of the Wirz ladies Valentina Herrmann and Kerstin Reulen.

Business women: Adelia Rzaeva (l.), Client Service Director, and Vera Bondarenko, Media Director, from Mediastars, Moscow.

We've caught him better: Michael Conrad, Dean of the Roger Hatchuel Lions Academy and Zurich resident by choice, with his wife Helga.

The Bernese on the red carpet: Bene Abegglen and Nadine Borter, Contexta, with Thomas Ulrich from Swisscom Fixnet (from left).

After eight days in Cannes, Jean-Claude Bruhin and Nicole Steinegger were not dissatisfied that it was slowly coming to an end.

And the Publicis delegation led by Markus Gut also made it to the award ceremony for the coveted Gold Lions in time.