Last but not least: The Swiss makers
A few weeks ago, a puzzling campaign motif haunted Zurich. White eyes with Swiss crosses on a red background looked out at the viewer. Now 20 Minuten has solved the mystery surrounding the ominous motif.
The picture is the same - black pupils with a white cross on a red background. The motif appears again in the free newspaper 20Minuten. Only this time, the text "Die Schweizer Macher" is emblazoned in the middle. However, those responsible are not a strongly patriotic interest group. They are promoting the musical, which will premiere on September 16 at the Maag Music Hall in Zurich. We would not have expected a musical to be advertised for this subject. Did you?
