WWF commissions Saatchi & Saatchi Simko

The WWF wants to raise children's awareness of environmental issues and has commissioned Saatchi & Saatchi Simko to create a campaign to that end.

The WWF wants children
sensitize people to the environment and has
Saatchi & Saatchi commissioned Simko with a campaign. The Geneva-based agency won the pitch against two
competitors.
The campaign is intended to
Children aged 6 to 14 as members of the Panda Club
of the WWF. Advertisements and competitions will be used first.
In a second step, the awareness-raising campaign is to be carried out together with various
partners will be continued.

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