The daily advertising week
Editorial We have used the summer break to completely to completely renew our website.
Pierre C. Meier on the new online presence of the leading industry newspaper.
to completely renew our website. Visually presents itself
werbewoche.ch now with a contemporary, user-friendly look
and feel. The content concept was developed following a survey of our
online users by an editorial working group under the leadership of
by Oliver Classen. The design comes from the well-known
editorial designers KircherBurkhardt in Berlin, who have already worked for the
responsible for the relaunch of Werbewoche. The technical
implementation was the responsibility of Axinom in Fürth and our internal
IT department.
We have added three new sections to our editorial offering.
On the one hand, three continuously updated sections now provide all
News from advertising, marketing and media - partly researched,
partly in "real time", but in any case free of charge. Also
werbewoche.ch is committed to serious quality journalism, which is why
we have increased our staff considerably. Newsmail editor Stefano
Monachesi will be supported in future by Rona Grünenfelder, Sonja Levy
and Carole Scheidegger. The Newsmail will continue to appear in the usual
Quality and cadence.
On the other hand, every Werbewoche subscriber now has access to our
Online archive. In this protected area, you can use simple
Keyword search for all Werbewoche articles from the last five years
access. And thirdly, werbewoche.ch offers many new topics and
Tools.
Go on a voyage of discovery!
to completely renew our website. Visually presents itself
werbewoche.ch now with a contemporary, user-friendly look
and feel. The content concept was developed following a survey of our
online users by an editorial working group under the leadership of
by Oliver Classen. The design comes from the well-known
editorial designers KircherBurkhardt in Berlin, who have already worked for the
responsible for the relaunch of Werbewoche. The technical
implementation was the responsibility of Axinom in Fürth and our internal
IT department.
We have added three new sections to our editorial offering.
On the one hand, three continuously updated sections now provide all
News from advertising, marketing and media - partly researched,
partly in "real time", but in any case free of charge. Also
werbewoche.ch is committed to serious quality journalism, which is why
we have increased our staff considerably. Newsmail editor Stefano
Monachesi will be supported in future by Rona Grünenfelder, Sonja Levy
and Carole Scheidegger. The Newsmail will continue to appear in the usual
Quality and cadence.
On the other hand, every Werbewoche subscriber now has access to our
Online archive. In this protected area, you can use simple
Keyword search for all Werbewoche articles from the last five years
access. And thirdly, werbewoche.ch offers many new topics and
Tools.
Go on a voyage of discovery!
> Pierre C. Meier, Editor-in-Chief
