Weblogs under observation
The German media monitoring firm Ausschnitt is expanding its coverage to include 60,000 German blogs. And in Switzerland?
The German media monitoring company
Ausschnitt is expanding its media program with the search engine-supported
Research in 60,000 German weblogs. In addition to the classic
mass media, the Internet and thus also weblogs are seen as a "pre-media
space" is becoming increasingly important. This is often where company-relevant
develop issues before they are even discussed in the media.
will be made, writes Ausschnitt in a press release. The observation of the
Weblogs should help users to pick up on these topics and
recognize potential conflicts at an early stage.
In Switzerland, the
The topic of weblogs is handled differently by media observers:
Swissdox does not have the Internet diaries in its program. "We keep
this question in mind, but the monitoring of weblogs does not currently have
highest priority. As a subsidiary of the Swiss Media Database (SMD), we have
The main task of the Swiss media houses is to ensure that their products
to take a closer look," said Swissdox Managing Director Jürg Mumprecht at the
Inquiry from Advertising Week.
The media observer Argus, on the other hand, has
Weblogs have been part of the program since the first ones appeared on the pages of Schweizer
appeared in the media. Anyone who has subscribed to Argus' online service also receives evaluations from blogs. "Our panel of
network diaries is constantly growing. However, we only include those who
we attest to a certain relevance. The quality gap between the
Blogs is relatively large and we do not claim to be,
them completely. We also limit ourselves to the
Swiss region," explained Linard Campell, Head of Development at Argus.
"We are always looking for new sources ourselves or supplementing our
Inventory following information from customers. It has also happened that
authors of weblogs have suggested to us to include their site in our offer
to record."
Carole Scheidegger
Ausschnitt is expanding its media program with the search engine-supported
Research in 60,000 German weblogs. In addition to the classic
mass media, the Internet and thus also weblogs are seen as a "pre-media
space" is becoming increasingly important. This is often where company-relevant
develop issues before they are even discussed in the media.
will be made, writes Ausschnitt in a press release. The observation of the
Weblogs should help users to pick up on these topics and
recognize potential conflicts at an early stage.
In Switzerland, the
The topic of weblogs is handled differently by media observers:
Swissdox does not have the Internet diaries in its program. "We keep
this question in mind, but the monitoring of weblogs does not currently have
highest priority. As a subsidiary of the Swiss Media Database (SMD), we have
The main task of the Swiss media houses is to ensure that their products
to take a closer look," said Swissdox Managing Director Jürg Mumprecht at the
Inquiry from Advertising Week.
The media observer Argus, on the other hand, has
Weblogs have been part of the program since the first ones appeared on the pages of Schweizer
appeared in the media. Anyone who has subscribed to Argus' online service also receives evaluations from blogs. "Our panel of
network diaries is constantly growing. However, we only include those who
we attest to a certain relevance. The quality gap between the
Blogs is relatively large and we do not claim to be,
them completely. We also limit ourselves to the
Swiss region," explained Linard Campell, Head of Development at Argus.
"We are always looking for new sources ourselves or supplementing our
Inventory following information from customers. It has also happened that
authors of weblogs have suggested to us to include their site in our offer
to record."
Carole Scheidegger
