Newcomer beats old aunt

Awards The agencies choose 20 Minuten as the new industry favorite.2002 still fourth last, now top: 20 Minuten wins the Media Trend Award as the best media provider. The media and advertising agencies surveyed gave it top marks, particularly in terms of value for money, where it scored 3.15 points, putting it 0.24 points ahead of its nearest rivals. This was enough to relegate last year's winner NZZ to second place in the overall ranking, even though 20 Minuten had to concede defeat to its old aunt in terms of service and consulting expertise. HandelsZeitung took third place on the podium. Publisuisse was able to defend its crown among the marketers. Cinecom took second place thanks to the best price-performance ratio, which was included in the evaluation of this category for the first time and in which Publisuisse was in second last place. Clear Channel Plakanda also made it onto the podium. Out-of-home advertisers were transferred from providers to marketers. APG made a leap from 13th to 4th place.
The Media Trend Award is determined in an online survey and presented by Media Trend Journal.
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