Sensitive looker

Generic marketing What print can do better than other media groups has now been demonstrated by Burson-Marsteller in Bern with an advertisement. The idea of supporting a charitable organization with a welcome media presence and a suitable platform for appeals for donations also appealed to photographer Andres Serrano and his New York gallery owner Paula Cooper. They provided the image subject free of charge. The donations received have not yet been massive, which according to Insieme, the association for the mentally disabled, is not surprising given the usual delayed response to appeals for donations. However, many positive reactions have been received from the Insieme community. According to those responsible, the advertisement was noticed and aroused sympathy.