APG continues its research alone
APG is continuing the poster research project that has been known as Swiss Poster Research (SPR) to date.
Out-of-home advertising APG is continuing the poster research project, which previously ran under the name Swiss Poster Research (SPR).
This is despite the fact that competitor Clear Channel Plakanda (CCP) two weeks ago
withdrew from the joint project (WW 26/05). "Only the
SPR concept provides a clearly understandable contact definition," emphasizes
APG announced in a press release. The fundamental decision for the previous
method is at the same time a rejection of the approach of the German
AGMA, the research sponsor, gives preference to the CCP. How the APG
poster research will be presented on August 17. (mk)
This is despite the fact that competitor Clear Channel Plakanda (CCP) two weeks ago
withdrew from the joint project (WW 26/05). "Only the
SPR concept provides a clearly understandable contact definition," emphasizes
APG announced in a press release. The fundamental decision for the previous
method is at the same time a rejection of the approach of the German
AGMA, the research sponsor, gives preference to the CCP. How the APG
poster research will be presented on August 17. (mk)
