A summery firming action
Cosmetics: If you're hesitant to show bare skin in the summer, you don't have to rush to a cosmetic surgeon just yet. Publicis was tasked with creating a striking campaign for Garnier's firming Bodytonic lotion.
Cosmetics If you're afraid of showing bare skin in summer, you don't have to visit a plastic surgeon. The message for the firming Bodytonic lotion from Garnier was to be implemented by Publicis in a striking way, which the creative team did directly on the billboard - on adjacent B-200 posters - once with "unkempt" waves and next to it with a smooth poster. The posters were supported by a campaign in hairdressing, cosmetics and beauty salons - a small banderole for women's magazines.
