Price and value of the media
Associations The theme of this year's congress of the Swiss Press Association (from September 15 to 17 in Interlaken) is "The price and value of the media".
Associations The theme of this year's Swiss Press Association Congress (from September 15 to 17 in Interlaken) is "The price and value of the media", with numerous well-known speakers joining Federal Councillor Hans Rudolf Merz. Editors-in-chief Res Strehle, Peter Rothenbühler and Norbert Neininger will discuss the increasing tendency to make the editorial section subservient to new forms of advertising with advertising expert Dominique von Matt. Denner CEO Philippe Gaydoul takes the imminent market entry of German discounters as an opportunity to reflect on the cult of cheapness and the "cheap is cool" mentality. Jean Frey major shareholder Tito Tettamanti sheds light on the tensions between media and politics from the perspective of an active media investor. Michael Ringier expresses "Thoughts of a publisher without a free newspaper", and association president Hanspeter Lebrument has announced a tour d'horizon entitled "Titanic Presse auf der Fahrt zum Eisberg".
