Meyer Werbung: Caritas launches "We are poor" campaign
To mark the European Year for Combating Poverty and Social Exclusion, Caritas Zurich has launched a campaign in collaboration with the advertising agency Meyer Werbung.
"Shit, my daughter has been invited to a child's birthday party again", or: "I have nothing to offer a woman. Not even a glass of wine." Sentences like these from people living in poverty will be on display in various cities in the canton of Zurich over the coming weeks and months as part of a traveling exhibition. Posters will confront the public with the fact that there are people among us who live on the breadline or even below - and also show what this means for the individual.
Caritas Zurich is carrying out further campaigns in the cities of Zurich and Winterthur. For example, a fountain is declared to be the only possibility for some people to go out for a drink. Empty wallets are also scattered around to draw attention to the fact that countless people practically never have any money in their pockets. And a buggy is used - without a child, but with an explanation as to why one is not available, namely
for budget reasons.
The traveling exhibition and the guerrilla campaign are complemented by a writing workshop for people affected by poverty. The latter is led by the writer Tania Kummer and supports socially disadvantaged people in speaking out themselves. In addition, the theater makers Peter Grünenfelder, Heiko Senst and Marcel Schwald have developed an interactive performance that not only reveals difficult stories and fates, but also uses humor and creativity to give the audience access to the topic.
Caritas Zurich is carrying out further campaigns in the cities of Zurich and Winterthur. For example, a fountain is declared to be the only possibility for some people to go out for a drink. Empty wallets are also scattered around to draw attention to the fact that countless people practically never have any money in their pockets. And a buggy is used - without a child, but with an explanation as to why one is not available, namely
for budget reasons.
The traveling exhibition and the guerrilla campaign are complemented by a writing workshop for people affected by poverty. The latter is led by the writer Tania Kummer and supports socially disadvantaged people in speaking out themselves. In addition, the theater makers Peter Grünenfelder, Heiko Senst and Marcel Schwald have developed an interactive performance that not only reveals difficult stories and fates, but also uses humor and creativity to give the audience access to the topic.
