Publicitas index near all-time low

Advertising marketIn July, the Publicitas index fell by 0.3 points. At 93.7 points, it is only slightly above the historic low of May 2004. According to Publicitas, the decline is partly due to the fact that July 2005 contained one fewer issue than the same month last year. Another reason is the low momentum of commercial advertisements, particularly the continuing negative trend among major distributors and car importers.