The 100 most important

People "Syt der öpper oder nämet der Lohn?", a certain Madame de Meuron is said to have asked each time she met new people. Are you one of the more than six million who don't make it or one of the hundred who do? - is the modern version of this question in the Swiss magazine. It is already a tradition in this country for People magazine to select the "100 most important Swiss" every year in the run-up to the national holiday. For the first time, the super Swiss include two names from the advertising scene: Danielle Lanz and Markus Ruf. The jury justifies this with the three lions they won at the "Advertising World Cup" in Cannes.