Absolute nihilist

SpiritsKampai! Swedish vodka producer Absolut looked around for the most dazzling figures from the Tokyo club scene for its new advertising campaign. Models and artists staged their bodies and their fashion in front of the lens of award-winning photographer Nadav Kander. Among them was motorcycle freak Hazuki Kazuhiro with his bad boy outfit. It will be interesting to see what effect the campaign has in Switzerland. According to the Brand Asset Valuator, the distillery brand is one of the big losers of the last ten years.