Jean Etienne Aebi in Chinese
Specialized literature
Specialist literatureIn its search for suitable textbooks for its communication students in Shanghai, Beijing and Hong Kong, Dalian University has found what it was looking for in Switzerland. Its in-house publisher Hightone International Publications in Shenzhen is publishing a licensed edition of Jean Etienne Aebi's work this autumn: "Einfall oder Abfall - Was Werbung warum erfolgreicher macht" in Chinese. "I will of course check and correct the translation word for word," says the former Publicis chief creative officer.
