Carat and M&C Saatchi support Australia

TourismThe Australian Tourism Authority consolidates its global advertising budgets. M&C Saatchi is taking over the creative budget and Carat the media budget. The two agencies won out over more than 20 applicants in a four-month selection process. Prior to the tender, Tourism Australia worked with eight different creative and media agencies. The organization wants to attract more affluent tourist segments to the country. The government has promised additional investment of 120 million Swiss francs for international promotion by 2008, according to a press release.