Swiss feelings for Germany
Cosmetics: The Unikat agency in Küsnacht has prevailed over two major German competitors and won the Fenjal pitch.
Cosmetics The Unikat agency from Küsnacht beat two major German competitors to win a Fenjal pitch.The Fenjal brand, produced by Doetsch Grether, stands for top Swiss quality. Its specialties include high-quality care products tailored to the needs of women's skin with an unmistakable feminine fragrance. With the new Fenjal sensitive touch care line for sensitive skin, Fenjal is now responding even more specifically than before to the individual care needs of discerning female consumers. The new product is also being promoted internationally by the Swiss agency Unikat from Küsnacht. "A welcome development for a previously rather local agency," says a delighted Küsnacht-based company.Delicate scent of white flowers
Unikat has already developed the naming and the entire product design for this new product line with the delicate scent of white flowers. CD Daniel Meier also sees this as one of the reasons why his agency won the pitch. Unikat won the international Fenjal budget in the course of a multi-stage competitive presentation against two agencies from Germany.
Meier and his team played with the design of the packaging in the commercial. The reason given for this link is that consumers should immediately recognize the new Fenjal in the frame when they go shopping. For the advertisers at Unikat, this kind of identification is essential for new products, especially when Fenjal has previously worked with other colors. The traditional turquoise has been replaced by white in the new line. This is implemented in the commercial through a playful use of a white fantasy flower. This is based on a jasmine flower because jasmine is also added to the fragrance of the new Fenjal.
The new campaign for Fenjal sensitive touch, which is primarily based on this 20-second TV commercial for the German market, is currently being launched: The spot primarily emphasizes the sensual scent of the new product and is completely computer-animated except for the main actress. "We only filmed for one day and spent three weeks working on the computer at Sehnsucht in Hamburg," explains Meier. The aim was to create a sensual, dreamy Fenjal world.
Unikat has been working for Doetsch Grether for one and a half years. The packaging for Crest condoms was also designed by Unikat. The design for a new product to be launched soon in the cosmetics sector is already in progress.
Recognition effect: The commercials for Fenjal sensitive touch not only symbolize the care effect, but also bring the product packaging to the fore.
Unikat has already developed the naming and the entire product design for this new product line with the delicate scent of white flowers. CD Daniel Meier also sees this as one of the reasons why his agency won the pitch. Unikat won the international Fenjal budget in the course of a multi-stage competitive presentation against two agencies from Germany.
Meier and his team played with the design of the packaging in the commercial. The reason given for this link is that consumers should immediately recognize the new Fenjal in the frame when they go shopping. For the advertisers at Unikat, this kind of identification is essential for new products, especially when Fenjal has previously worked with other colors. The traditional turquoise has been replaced by white in the new line. This is implemented in the commercial through a playful use of a white fantasy flower. This is based on a jasmine flower because jasmine is also added to the fragrance of the new Fenjal.
The new campaign for Fenjal sensitive touch, which is primarily based on this 20-second TV commercial for the German market, is currently being launched: The spot primarily emphasizes the sensual scent of the new product and is completely computer-animated except for the main actress. "We only filmed for one day and spent three weeks working on the computer at Sehnsucht in Hamburg," explains Meier. The aim was to create a sensual, dreamy Fenjal world.
Unikat has been working for Doetsch Grether for one and a half years. The packaging for Crest condoms was also designed by Unikat. The design for a new product to be launched soon in the cosmetics sector is already in progress.
Recognition effect: The commercials for Fenjal sensitive touch not only symbolize the care effect, but also bring the product packaging to the fore.
Andreas Panzeri
