Unpopular testimonials
Study: Swiss consumers prefer entertaining and humorous advertising. This is shown by the «Media in Mind» study by Universal McCann.
Study Swiss consumers prefer entertaining and humorous advertising. This was revealed by the "Media in Mind" study conducted by Universal McCann, with thought-provoking advertising in second place, closely followed by advertising with lots of product information. Advertising with well-known personalities scored worst: On a scale of 10 to 1 ("appeals to me very much/not at all"), it scored just four points.
