Cool promotion
Beverages Even die-hard Zurichers were amazed: Suddenly, a «Rhäzünser-Plus-Berg»—four meters tall and weighing four metric tons, made famous by the SFLB campaign—stood in the heart of the city on the Limmat.
Even hard-boiled Zurich residents were amazed: Suddenly, a four-metre-high and four-tonne "Rhäzünser-Plus-Berg", known from the SFLB campaign, stood in the heart of the city on the Limmat.Brand Emotion was responsible for the cool gag, which, according to the agency credo, enriches classic advertising with creative platforms. In this case, also the day after - as a resolution - with free Rhäzünser for everyone.
