Number of the week: 3.3
Market Research: According to Advertising Index Switzerland, gross advertising spending rose by 3.3 percent in July compared with the previous year.
Market research According to the Advertising Index Switzerland, gross advertising expenditure rose by 3.3% in July compared to the previous year, with the service sector recording the largest increase - a full 105%. However, it is the second smallest sector surveyed by Wemf. The consumer goods sector, which invested the most in advertising at around CHF 51 million, also recorded an increase (16.1%). Administration and politics also increased significantly (79.3%). The media (-35.8 %), SMEs (-21.3 %) and retail (-19.4 %) saw a sharp decline in advertising expenditure.
