Daily press loses sales
Newspapers: In July, Switzerland's daily newspapers generated 6.8 percent less revenue from advertising than they did a year earlier.
According to the advertising statistics of the Swiss press, the small papers were hit particularly hard (-32.2%), while the medium-sized and large newspapers fared better (-11.9% and -4.7% respectively). It should be noted that July 2005 had one more Sunday than the same month last year. This in turn gave the Sunday press a significant increase of 17.6 percent. Sales of the regional weekly press also increased (+6.8%), while the financial press lost 16.0%.
