The cross with the message
Religion Like parties and football, the reformed church is also something for people today, says Wirz.
Religion Wirz advertising preaches for the
Reformed Church, that we are not only false
Wirz's recruiters do not believe that the idols should be worshipped.
you can turn pagans into Christians with posters. Your mission for the
Protestant Reformed Church of Northwestern Switzerland is therefore
another. "We want to appeal to people who have a somewhat
have an ambivalent relationship with the church. Many want to leave, do
but it doesn't. The campaign should encourage such people once again to
to make people think," CD Matthias Freuler tries to convey the message.
explain.
The faithful are fleeing the church in droves. But not only,
as the overwhelming success of the World Youth Day in Cologne with the new
Pope Benedict has shown. Whether Catholic or Reformed: There will also be
I was looking for a spiritual foothold again.
The poster campaign, with which Wirz Advertising is
four well-known agencies in the competition presentation, comes
will soon be on the road. It is primarily aimed at less
affiliated, but still members of the Reformed Churches
and wants to emphasize the strengths of the Reformed such as tolerance, openness or
Emphasize transparency. The Reformed Church is not a thousand years old.
years ago. Their attitude has always been
more open and transparent. "Such a spirit now also has such a
campaign," Freuler believes.
The subjects with their modern message work with crosses that are
to a new world. These crosses are intended to show that the
church is no longer the church that people knew when they were
was the last time she sat on her hard pews. "The church of today
is geared towards people and their needs today",
proclaim the posters. The church "advertised" with such motifs is
and therefore anything but unworldly. Credo: Some people idolize pop stars,
the other athletes, still others pay homage to fashion or the
Horsepower. The opinion of the
Reformed Church: Everything is okay! Let our believers and
they are allowed to! But the question must be allowed: "Is that really
everything?"
With this secular opening, the campaign specifically brings the
people with topics from their everyday lives and challenges them to think about them.
on. "But - and this is very important - tolerant, open and
open-minded as the Reformed are, they do not lecture people
or demonize their substitute faith," say the
Client. The campaign is not intended to take anything away from anyone, but in
On the contrary, "add something very important to life".
Reformed Church, that we are not only false
Wirz's recruiters do not believe that the idols should be worshipped.
you can turn pagans into Christians with posters. Your mission for the
Protestant Reformed Church of Northwestern Switzerland is therefore
another. "We want to appeal to people who have a somewhat
have an ambivalent relationship with the church. Many want to leave, do
but it doesn't. The campaign should encourage such people once again to
to make people think," CD Matthias Freuler tries to convey the message.
explain.
The faithful are fleeing the church in droves. But not only,
as the overwhelming success of the World Youth Day in Cologne with the new
Pope Benedict has shown. Whether Catholic or Reformed: There will also be
I was looking for a spiritual foothold again.
The poster campaign, with which Wirz Advertising is
four well-known agencies in the competition presentation, comes
will soon be on the road. It is primarily aimed at less
affiliated, but still members of the Reformed Churches
and wants to emphasize the strengths of the Reformed such as tolerance, openness or
Emphasize transparency. The Reformed Church is not a thousand years old.
years ago. Their attitude has always been
more open and transparent. "Such a spirit now also has such a
campaign," Freuler believes.
The subjects with their modern message work with crosses that are
to a new world. These crosses are intended to show that the
church is no longer the church that people knew when they were
was the last time she sat on her hard pews. "The church of today
is geared towards people and their needs today",
proclaim the posters. The church "advertised" with such motifs is
and therefore anything but unworldly. Credo: Some people idolize pop stars,
the other athletes, still others pay homage to fashion or the
Horsepower. The opinion of the
Reformed Church: Everything is okay! Let our believers and
they are allowed to! But the question must be allowed: "Is that really
everything?"
With this secular opening, the campaign specifically brings the
people with topics from their everyday lives and challenges them to think about them.
on. "But - and this is very important - tolerant, open and
open-minded as the Reformed are, they do not lecture people
or demonize their substitute faith," say the
Client. The campaign is not intended to take anything away from anyone, but in
On the contrary, "add something very important to life".
Andreas Panzeri
