SF DRS gets a new name
Starting December 5, SF DRS will be known simply as SF Schweizer Fernsehen. This change is intended to simplify the brand structure and eliminate redundancies.
From December 5, SF DRS will be known simply as SF Schweizer Fernsehen.
Name and
This would simplify brand development and eliminate duplication, according to a press release. The name DRS will also be used until
has often been associated with DRS radio. Besides
the name, the company logo, the SF1,
SF2 and SFinfo as well as graphics and promo packaging. The
Shipments are to be adapted step by step to the new
appearance can be adapted. For example, the "Tagesschau" and
"10vor10" already from December 5 from the new news studio and the
"Club" will have a new decor from December 6. All other
shipments are to be modernized in the coming years. The
The current appearance was introduced in 1993. It does not correspond to
the requirements of a modern television station, according to the
a statement from SF DRS. The main person responsible for the new
appearance is Creative Director Alex Hefter, who was previously Head of Design at
ZDF, where he introduced a new look in 2001. For the
new face of SF DRS, the new face of SF DRS
two agencies in the international competition
by: Dunning Eley Jones from London is partner for the
concept, and the concept of the News Studio architecture comes from the
Swiss design agency ZED.
Name and
This would simplify brand development and eliminate duplication, according to a press release. The name DRS will also be used until
has often been associated with DRS radio. Besides
the name, the company logo, the SF1,
SF2 and SFinfo as well as graphics and promo packaging. The
Shipments are to be adapted step by step to the new
appearance can be adapted. For example, the "Tagesschau" and
"10vor10" already from December 5 from the new news studio and the
"Club" will have a new decor from December 6. All other
shipments are to be modernized in the coming years. The
The current appearance was introduced in 1993. It does not correspond to
the requirements of a modern television station, according to the
a statement from SF DRS. The main person responsible for the new
appearance is Creative Director Alex Hefter, who was previously Head of Design at
ZDF, where he introduced a new look in 2001. For the
new face of SF DRS, the new face of SF DRS
two agencies in the international competition
by: Dunning Eley Jones from London is partner for the
concept, and the concept of the News Studio architecture comes from the
Swiss design agency ZED.
