Carat predicts less advertising growth in Europe
Globally, advertising spending is expected to rise by 5.2 % this year. According to the media network, however, this is primarily due to Asia.
Worldwide, advertising expenditure in the
by 5.2 % in the current year. This is expected by the media network Carat,
which raised its March forecast by 0.2 % on Tuesday. Better
However, the Asia-Pacific region has the best prospects for Carat
(6.8 % instead of 5.8 %). By contrast, the estimate for Europe was revised upwards by 0.4 %
was lowered to 4.2 %. The forecast for the USA (4.5 %) was not changed.
changed.
Bringing up the rear in Europe is Germany, which is just
growth of 1 %. The UK, France and
Italy, the media specialists are less optimistic than in the
spring. In contrast, Spain now receives 0.1 percentage points more at 5.1 %
and is the fastest-growing country in Western Europe.
Carat predicts the highest growth rates for Central Europe (11.4 %) and
China (18 %). Although both regions had performed better last year
cut off. Nevertheless, if the development continues at this pace
Asia will overtake Europe as an advertising market in 2008, expects
Carat. Central Europe is expected to account for 16 % in 2006.
of total European advertising expenditure. Four years ago it was
still 12 %.
Global growth is expected to rise to 5.8 % in the coming year. Also in
Europe, advertising expenditure is likely to pick up again, Carat believes. Thanks to
the soccer World Cup in Germany and the Winter Olympics in Italy
they could rise by 5.8 %.
The full report can be downloaded from the Carat website.
Stefano Monachesi
by 5.2 % in the current year. This is expected by the media network Carat,
which raised its March forecast by 0.2 % on Tuesday. Better
However, the Asia-Pacific region has the best prospects for Carat
(6.8 % instead of 5.8 %). By contrast, the estimate for Europe was revised upwards by 0.4 %
was lowered to 4.2 %. The forecast for the USA (4.5 %) was not changed.
changed.
Bringing up the rear in Europe is Germany, which is just
growth of 1 %. The UK, France and
Italy, the media specialists are less optimistic than in the
spring. In contrast, Spain now receives 0.1 percentage points more at 5.1 %
and is the fastest-growing country in Western Europe.
Carat predicts the highest growth rates for Central Europe (11.4 %) and
China (18 %). Although both regions had performed better last year
cut off. Nevertheless, if the development continues at this pace
Asia will overtake Europe as an advertising market in 2008, expects
Carat. Central Europe is expected to account for 16 % in 2006.
of total European advertising expenditure. Four years ago it was
still 12 %.
Global growth is expected to rise to 5.8 % in the coming year. Also in
Europe, advertising expenditure is likely to pick up again, Carat believes. Thanks to
the soccer World Cup in Germany and the Winter Olympics in Italy
they could rise by 5.8 %.
The full report can be downloaded from the Carat website.
Stefano Monachesi
