Cultural sponsorship: token exercise or genuine commitment?

The Swiss section of the IAA is thinking of
its luncheon on September 29, 2005 on sponsoring in the cultural sector
and social issues. The cultural scene is just like many social
institutions rely on contributions from the private sector. The Fondation
BNP Paribas, for example, has been committed in France for years to
cultural and social projects. In 2002, a similar
Foundation in Switzerland, the Fondation BNP Paribas Switzerland.
What is the motivation for such a commitment? Lie down
Are patronage and sponsorship in vogue? Or are companies subject to
a moral responsibility? François Debiesse, President of the
Fondation BNP Paribas in Paris, and Charlotte Leber, Secretary General
of the Fondation BNP Paribas Switzerland, face the critical questions
by Le Matin editor-in-chief Peter Rothenbühler. The event takes place from
11.30 a.m. to 2 p.m. at the Savoy Baur en Ville Hotel in Zurich.
IAA members take part free of charge, non-members pay 150
Francs. Registration by September 26 at or Tel.
044 383 26 62.