Ikea is on the street
Last Tuesday, the Swedish furniture store joined the current trend toward guerrilla advertising with a campaign, thereby risking trouble with the authorities.
Ikea joined the ranks last Tuesday with
campaign in the current trend towards guerrilla advertising.
Employees of the Swedish furniture giant pushed a crib together with
little "princess" through the streets of Zurich, as the Tages-Anzeiger reported on
Wednesday reports. There was no authorization for the move.
Ikea marketing manager Carlos Friedrich had considered this step
As he told the Tagi newspaper, he first got the okay from his
Lawyers obtained. If the police had intervened anyway,
he would have stopped the action immediately. The authorities had no
problem with furniture sliding, everyone is free to put a bed through
the area. Critical is the fact that Ikea simultaneously
had distributed 3,000 flyers for a week of action, which was equivalent to an authorization.
would have been required. The fact that this authorization was missing made the action
illegal. Whether a fine had already been issued for this, the
city police are not disclosed for data protection reasons. According to
Spokesman Marco Cortesi now wants to increase patrols in order to find more
to prevent actions in the same style.
campaign in the current trend towards guerrilla advertising.
Employees of the Swedish furniture giant pushed a crib together with
little "princess" through the streets of Zurich, as the Tages-Anzeiger reported on
Wednesday reports. There was no authorization for the move.
Ikea marketing manager Carlos Friedrich had considered this step
As he told the Tagi newspaper, he first got the okay from his
Lawyers obtained. If the police had intervened anyway,
he would have stopped the action immediately. The authorities had no
problem with furniture sliding, everyone is free to put a bed through
the area. Critical is the fact that Ikea simultaneously
had distributed 3,000 flyers for a week of action, which was equivalent to an authorization.
would have been required. The fact that this authorization was missing made the action
illegal. Whether a fine had already been issued for this, the
city police are not disclosed for data protection reasons. According to
Spokesman Marco Cortesi now wants to increase patrols in order to find more
to prevent actions in the same style.
