Ringer launches program magazine for young men
Tele is getting another sister publication. Starting September 22, TV2 will be available at newsstands every two weeks.
Ringier's program guide, on newsstands for the first time. The magazine includes
164 pages, will be published every two weeks and is primarily intended to
line to appeal to young men. TV2 is oriented towards the
successful German magazines TV Movie and TV Spielfilm. It should
with ten pages per day, the most extensive content of all Swiss
television magazines and provide a comprehensive program section of the
digital channels. In addition to the free TV data, the
programs of the 28 most important digital channels are published.
According to Marco Castellaneta, Head of Corporate Communications at
Ringier, TV Spielfilm primarily appeals to young people in Germany.
men. Not least because of this and the program section of the
digital channel, Ringier believes it can reach young and male readers in particular with
TV2. As far as the external appearance is concerned, the
TV2, unlike its established sister paper Tele, for example, is geared towards the
covers of TV Spielfilm, which place the emphasis primarily on female
actresses.
TV2 will be published in a print run of 110,000 copies, 40,000 of which will go to newsstands.
The magazine is sold at a good price,
explained Castellaneta. How much it will cost exactly
he has not yet revealed. TV2 will be available for the first time on September 22. In addition to sales at newsstands and regular subscriptions, the magazine will be
subscribers of Blick and SonntagsBlick to a special offer.
offered at a special price. The editorial management lies with Dominic
Geisseler, Editor-in-Chief Tele. A dedicated editorial team is still
is not planned, as Castellaneta explained to Werbewoche.
In addition to Tele and TV2, Ringier also publishes TVvier (monthly
publication frequency) and TVtäglich, the latter in a joint venture with
Tamedia.
Rona Grünenfelder
