Let television makers work freely
Screen-up & Congress: Christian Gartmann, co-organizer and Managing Director for Switzerland of the ProSieben-Sat1 Group, comments on the annual industry event for thought leaders in TV advertising and television marketing.
Screen-up & congress Christian Gartmann, co-organizer and managing director
Switzerland of the ProSieben-Sat1 Group, comments on the annual
WW: Why do we need an event like Screen-up? Christian Gartmann: The industry wants to get an overview at a single event.
event. Cinecom, IP Multimedia, RTLGroup and us
are now organizing a prominent line-up of
experts from the advertising industry and the Swiss broadcasting landscape,
Germany and France. This creates no other reason to
There is no comparable event even in Germany.
WW:
This time, the event has been expanded to include a congress section with a discussion panel. What do you expect to gain from this?
We have been thinking about expansion from the outset. This year
In addition to the new products from the broadcasters, we want to
convey. This has developed into the congress afternoon, which begins with the
IGEM-Talk begins and with seven events until 7 pm in the evening
lasts.
WW:
The event is entitled "Visions of the TV market of tomorrow". What can we expect?Christian Gartmann:
We will not be talking about the television of the next 25 years.
philosophize. Rather, media agencies and clients want a
Orientation on how digitalization is currently developing,
about new distribution channels, about the growing number of digital
Recorder and the consequences. You want to know how experts
Development over the next three to five years in Switzerland
and abroad.
WW:
What are the biggest challenges facing television in the next five years?Christian Gartmann:
The strategic challenges arise from the
Digitization. The market will fragment. People in Europe
assume that there will be an increase in small stations. This means that the
The big players must continue to strengthen their brand. Television should also
be supplemented with digital content, moving away from today's free TV. The
However, digitalization will also take place at home with the public, where
a media server will replace the existing individual devices.
WW:
Does the television of the future also have a claim to education? Or should this be left to the public broadcasters? Christian Gartmann:
Not at all. In Germany, it can be observed that the
ProSieben, not ZDF, is number one in educational television.
Other private broadcasters have also had success with this.
WW:
In France, Télé M6 generates over 40 percent of its revenue with
Side businesses. What significance do they have in Switzerland?Christian Gartmann:
Ancillary business is becoming an important factor for private individuals
become. RTL is already pretty far along in this respect, and even at
Diversification is a top priority for our Group.
WW:
What are your wishes for a revised Radio and Television Act (RTVA)?Christian Gartmann:
The fact that liberalization - as the revision was initially
overwritten - is also carried out. Today I have to do the opposite
fear. At present, i.e. before the fall session of the Councils
Interruption advertising prohibited, alcohol advertising only on regional channels
and private stations broadcasting films would have to spend four percent of their
revenue for film promotion. This is what the Swiss
Program activities of foreign windows, but also new projects
such as Elevator TV are completely questionable. In addition, a strong minority wants the
Ban advertising for children under 18. That would be the end for
Viva Switzerland, for Radio 105, and the planned youth radio station for Zurich
would never broadcast. The new law regulates far too much. One
should simply adopt the European directives and those that
want to make television without fees and distribution constraints, finally
work freely. Only a free market can grow. Still have
I hope that the liberalization in the new law will at least
becomes partially visible.
Switzerland of the ProSieben-Sat1 Group, comments on the annual
WW: Why do we need an event like Screen-up? Christian Gartmann: The industry wants to get an overview at a single event.
event. Cinecom, IP Multimedia, RTLGroup and us
are now organizing a prominent line-up of
experts from the advertising industry and the Swiss broadcasting landscape,
Germany and France. This creates no other reason to
There is no comparable event even in Germany.
WW:
This time, the event has been expanded to include a congress section with a discussion panel. What do you expect to gain from this?
We have been thinking about expansion from the outset. This year
In addition to the new products from the broadcasters, we want to
convey. This has developed into the congress afternoon, which begins with the
IGEM-Talk begins and with seven events until 7 pm in the evening
lasts.
WW:
The event is entitled "Visions of the TV market of tomorrow". What can we expect?Christian Gartmann:
We will not be talking about the television of the next 25 years.
philosophize. Rather, media agencies and clients want a
Orientation on how digitalization is currently developing,
about new distribution channels, about the growing number of digital
Recorder and the consequences. You want to know how experts
Development over the next three to five years in Switzerland
and abroad.
WW:
What are the biggest challenges facing television in the next five years?Christian Gartmann:
The strategic challenges arise from the
Digitization. The market will fragment. People in Europe
assume that there will be an increase in small stations. This means that the
The big players must continue to strengthen their brand. Television should also
be supplemented with digital content, moving away from today's free TV. The
However, digitalization will also take place at home with the public, where
a media server will replace the existing individual devices.
WW:
Does the television of the future also have a claim to education? Or should this be left to the public broadcasters? Christian Gartmann:
Not at all. In Germany, it can be observed that the
ProSieben, not ZDF, is number one in educational television.
Other private broadcasters have also had success with this.
WW:
In France, Télé M6 generates over 40 percent of its revenue with
Side businesses. What significance do they have in Switzerland?Christian Gartmann:
Ancillary business is becoming an important factor for private individuals
become. RTL is already pretty far along in this respect, and even at
Diversification is a top priority for our Group.
WW:
What are your wishes for a revised Radio and Television Act (RTVA)?Christian Gartmann:
The fact that liberalization - as the revision was initially
overwritten - is also carried out. Today I have to do the opposite
fear. At present, i.e. before the fall session of the Councils
Interruption advertising prohibited, alcohol advertising only on regional channels
and private stations broadcasting films would have to spend four percent of their
revenue for film promotion. This is what the Swiss
Program activities of foreign windows, but also new projects
such as Elevator TV are completely questionable. In addition, a strong minority wants the
Ban advertising for children under 18. That would be the end for
Viva Switzerland, for Radio 105, and the planned youth radio station for Zurich
would never broadcast. The new law regulates far too much. One
should simply adopt the European directives and those that
want to make television without fees and distribution constraints, finally
work freely. Only a free market can grow. Still have
I hope that the liberalization in the new law will at least
becomes partially visible.
Interview: René Worni
