Initiative becomes Coop's first media agency
The major retailer Coop has entrusted the initiative with a series of tasks.
The wholesaler Coop has launched an initiative with
entrusted with a range of tasks. According to media manager Karin Heliopoulos
This is the first time that Coop has worked with a media agency.
together. Until now, all tasks have been managed in-house.
Coop will continue to take care of print and promotion itself. The
Initiative's areas of responsibility range from media design
from controlling to the purchase of TV and posters. The Zurich
agency won the competition launched a month ago against the
competitors Carat and Mediacom. For the briefing, Coop
advised by BBDO Consulting.
entrusted with a range of tasks. According to media manager Karin Heliopoulos
This is the first time that Coop has worked with a media agency.
together. Until now, all tasks have been managed in-house.
Coop will continue to take care of print and promotion itself. The
Initiative's areas of responsibility range from media design
from controlling to the purchase of TV and posters. The Zurich
agency won the competition launched a month ago against the
competitors Carat and Mediacom. For the briefing, Coop
advised by BBDO Consulting.
