Completely new impulses

Trade Magazine: With the latest issue, the Gottlieb Duttweiler Institute (GDI)’s knowledge magazine, *Impuls*, is being released with a new look and feel and more focused content.

Trade magazine With the current issue
the knowledge magazine of the Gottlieb Duttweiler Institute GDI is published
Impulse with a new look & feel and sharper focused content.
For the 23-year-old quarterly, the title says it all,
interprets and communicates trade, consumption and
Social trends. Even if the transfer of knowledge is at a high level
not least thanks to the renowned authorship of the book.
GDI Impuls has become "emotionally more approachable and usable", it says
with the publisher. For the design of the magazine, the GDI worked with the
Berlin agency Schindler Parent Identity.

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