Bieler Tagblatt opens new pages
Daily newspapers The Bieler Tagblatt wants to stand up to the Espace Media Groupe. On September 24, the paper will be published in its new look.
Daily newspapers The Bieler Tagblatt wants to
against the Espace Media Groupe. On September 24, the
The innovation process at the small company
Regional newspaper for Biel and the Seeland, published by the local Bieler
Verlag Gassmann has been completed. Catherine
Duttweiler already took over as editor-in-chief last January.
taken over. The newspaper, which has a circulation of 31500 copies, is
the undisputed number one in the area. Nevertheless, a
relaunch: The Bieler Tagblatt is also fighting for readers
and is feeling the advertising crisis. "Newspapers have to keep adding new pages
to raise," says Editor-in-Chief Duttweiler.
The new design is intended to be classically elegant, clear and
be reader-friendly. The changes to the content aim to be more
interactivity, more user value and closer reader loyalty.
Duttweiler is proud of the new info boxes, a "core element of the
new layouts", in which readers can find background and
Find service information. This "second level of information" is based on
an opinion poll of 826 people who would like to see more
We would like to see explanations of terms and more illustrative graphics.
Although the Bieler Tagblatt has a loyal older clientele, it does not
now also appeal to young people. It does this with a
full-page interview in which young people meet celebrities once a month.
from politics, business and culture. The
Young people's desire for more popular culture corresponds to the
editorial team by reporting weekly on the best parties in the region.
and published an illustrated crime novel, which was published in Biel
plays. And finally, with the support of the
Gassmann's Journal du Jura has increasingly reported on the Bernese Jura
report.
The relaunch is characterized by a female team: The 43-year-old
Catherine Duttweiler was the freelance newspaper designer Katja
Hösli at his side. Hösli has already designed several daily newspapers, including the
Berner Bund or the St. Galler Tagblatt. A successful redesign
She compares it to tidying up the living room: the living room has to be
the identity of the newspaper should not be lost.
go. The layout is a little reminiscent of the Bund: "The spirit of
Katja Hösli is tangible," says Duttweiler. "From the Berner Zeitung
we want to consciously set ourselves apart; in Seeland it is our
Main competition."
Now Catherine Duttweiler is hoping to be successful against Espace Media
Groupe, which opened its bilingual office in September 2004.
Biel radio station Canal 3 took over and thus onto the Biel advertising pie
access. However, Espace is also a cooperation partner: the
Berner Zeitung provides the jacket section, whose pages the Bieler Blatt
partially taken over and redesigned.
against the Espace Media Groupe. On September 24, the
The innovation process at the small company
Regional newspaper for Biel and the Seeland, published by the local Bieler
Verlag Gassmann has been completed. Catherine
Duttweiler already took over as editor-in-chief last January.
taken over. The newspaper, which has a circulation of 31500 copies, is
the undisputed number one in the area. Nevertheless, a
relaunch: The Bieler Tagblatt is also fighting for readers
and is feeling the advertising crisis. "Newspapers have to keep adding new pages
to raise," says Editor-in-Chief Duttweiler.
The new design is intended to be classically elegant, clear and
be reader-friendly. The changes to the content aim to be more
interactivity, more user value and closer reader loyalty.
Duttweiler is proud of the new info boxes, a "core element of the
new layouts", in which readers can find background and
Find service information. This "second level of information" is based on
an opinion poll of 826 people who would like to see more
We would like to see explanations of terms and more illustrative graphics.
Although the Bieler Tagblatt has a loyal older clientele, it does not
now also appeal to young people. It does this with a
full-page interview in which young people meet celebrities once a month.
from politics, business and culture. The
Young people's desire for more popular culture corresponds to the
editorial team by reporting weekly on the best parties in the region.
and published an illustrated crime novel, which was published in Biel
plays. And finally, with the support of the
Gassmann's Journal du Jura has increasingly reported on the Bernese Jura
report.
The relaunch is characterized by a female team: The 43-year-old
Catherine Duttweiler was the freelance newspaper designer Katja
Hösli at his side. Hösli has already designed several daily newspapers, including the
Berner Bund or the St. Galler Tagblatt. A successful redesign
She compares it to tidying up the living room: the living room has to be
the identity of the newspaper should not be lost.
go. The layout is a little reminiscent of the Bund: "The spirit of
Katja Hösli is tangible," says Duttweiler. "From the Berner Zeitung
we want to consciously set ourselves apart; in Seeland it is our
Main competition."
Now Catherine Duttweiler is hoping to be successful against Espace Media
Groupe, which opened its bilingual office in September 2004.
Biel radio station Canal 3 took over and thus onto the Biel advertising pie
access. However, Espace is also a cooperation partner: the
Berner Zeitung provides the jacket section, whose pages the Bieler Blatt
partially taken over and redesigned.
Helen Brügger
