The bear market is not over yet
Business press After the general dip last year, the downward trend in the balance sheet and cash has by no means stopped.
Contrary to earlier expectations, most economic stocks fell significantly
down, the values have calmed down. But the
Statistics continue to show the following for individual titles in German-speaking Switzerland
down, while in French-speaking Switzerland the figures are stable or minimally
are rising.
Compared to the previous year, the balance sheet has gained a further 27,000 readers.
readers and now reaches a readership of 390000 people.
Because the paper was reduced to a fortnightly publication last year
the values are not statistically comparable with the values of the
comparable with the previous year's figures. The same applies to Western Switzerland
counterpart Bilan, which gained 2000 readers. Among the losers
also includes cash. The stock's downward slide is still continuing, having been
lost about a quarter of its total readership in the year 2000
has. The current statistically significant loss of readers is 23,000
Persons.
By contrast, the financial and economic sector was able to stabilize with
a barely noteworthy increase of 1000 readers. The
Reach of HandelsZeitung, which also has 1000 new readers.
Stocks, the investment paper from the HandelsZeitungs Group, rose by
2000 to 64000 new readers.
In French-speaking Switzerland, the figures are stable across the board with a slight
upward trend. In addition to the aforementioned Bilan, the PME
Magazine by 5000 readers and now reaches 64000 people. The
readership of L'Agefi, the only daily newspaper in Switzerland that publishes
Wirtschaftblatt, remained unchanged at 19,000 people.
René Worni
