web2com and Wemf have optimized the MA Comis online planning tool
When selecting an ad format, only those websites that actually offer that ad format will appear.
(pr) For a year now, the
Internet usage study MA Comis adds a web-based media planning tool
supplemented. The "online planning tool" was developed by Wemf in collaboration with
realized with web2com AG and is exclusively available on the website
available.
On the basis of net reach per week (NpW), it is possible to
Advertisers 180 include advertising-relevant websites in their planning.
The 180 websites now also include the websites of French-speaking Switzerland with approx.
60 websites included.
Online planners can still use the tool to create target group-specific
Create media rankings and distribution plan analyses. In addition to net
and gross reach are average contacts, affinities and
Cost-performance ratios possible.
The following additions have been made compared to the previous version:
When selecting a form of advertising, only those websites appear that
actually offer these forms of advertising. This means that the advertiser can
immediately see on which websites the selected advertising form is available.
is available. The "Layer" advertising format has also been added.
This form of advertising is one of the most common forms booked on the net.
be
The weekly prices are now also included in the cost calculation (if they exceed the
sites) also include the CPM and fixed prices for
availability. The latest changes in the pricing of the
Online advertising is therefore taken into account.
With these innovations, web2com hopes to make it easier for advertisers to
to simplify access to the topic of online advertising and thus make the genera
within the media mix.
Internet usage study MA Comis adds a web-based media planning tool
supplemented. The "online planning tool" was developed by Wemf in collaboration with
realized with web2com AG and is exclusively available on the website
available.
On the basis of net reach per week (NpW), it is possible to
Advertisers 180 include advertising-relevant websites in their planning.
The 180 websites now also include the websites of French-speaking Switzerland with approx.
60 websites included.
Online planners can still use the tool to create target group-specific
Create media rankings and distribution plan analyses. In addition to net
and gross reach are average contacts, affinities and
Cost-performance ratios possible.
The following additions have been made compared to the previous version:
When selecting a form of advertising, only those websites appear that
actually offer these forms of advertising. This means that the advertiser can
immediately see on which websites the selected advertising form is available.
is available. The "Layer" advertising format has also been added.
This form of advertising is one of the most common forms booked on the net.
be
The weekly prices are now also included in the cost calculation (if they exceed the
sites) also include the CPM and fixed prices for
availability. The latest changes in the pricing of the
Online advertising is therefore taken into account.
With these innovations, web2com hopes to make it easier for advertisers to
to simplify access to the topic of online advertising and thus make the genera
within the media mix.
