"Meteo" suspected of surreptitious advertising due to weather images
Bakom is conducting a preliminary investigation because tourist destinations pay to have their panoramic images featured in SF DRS weather broadcasts.
The Federal Office of Communications (OFCOM)
conducts a preliminary investigation into "Meteo" and the SF DRS weather channel
on suspicion of surreptitious advertising. This concerns the
Panoramic images from tourist destinations, such as the SonntagsZeitung (SoZ)
reported. The locations would not only have to be prepared for the commissioning of the
cameras, but also for the broadcasting slot on SF DRS. According to the
SoZ, the money flows via the company Feratel, which is responsible for acquisition
and processing of the images. The investment costs of
35,000 francs and the annual operating costs of around 30,000
francs are paid directly by the resorts. However, Feratel also collects a
"Annual lump sum" of 20,000 to 25,000 francs "for the activation
into the SF DRS program," the paper quotes from a contract that
is available to him. According to Feratel Managing Director Gregor
Fuchs to SF DRS. Neither SF DRS nor the broadcaster disclosed the amount of these sums.
Feratel information. For Bakom, the cash flows are "indications of
Advertising". "We want precise information about the role of SF DRS in
this business," says Carole Winistörfer, head of the department
Supervision at Bakom. As the weather images are not considered paid
advertising messages are labeled, according to the SoZ, it would be
Surreptitious advertising case. SF DRS does not refer to the weather channel as a
Commercial. "The fact that the camera locations are named is
of course. The public wants to know where which weather
prevails," TV spokesman Robert Neuhaus told SoZ. What "Meteo"
there is no guarantee of image presence for the locations. The
The editorial team decides on the basis of editorial criteria whether a camera in
the program will be switched.
conducts a preliminary investigation into "Meteo" and the SF DRS weather channel
on suspicion of surreptitious advertising. This concerns the
Panoramic images from tourist destinations, such as the SonntagsZeitung (SoZ)
reported. The locations would not only have to be prepared for the commissioning of the
cameras, but also for the broadcasting slot on SF DRS. According to the
SoZ, the money flows via the company Feratel, which is responsible for acquisition
and processing of the images. The investment costs of
35,000 francs and the annual operating costs of around 30,000
francs are paid directly by the resorts. However, Feratel also collects a
"Annual lump sum" of 20,000 to 25,000 francs "for the activation
into the SF DRS program," the paper quotes from a contract that
is available to him. According to Feratel Managing Director Gregor
Fuchs to SF DRS. Neither SF DRS nor the broadcaster disclosed the amount of these sums.
Feratel information. For Bakom, the cash flows are "indications of
Advertising". "We want precise information about the role of SF DRS in
this business," says Carole Winistörfer, head of the department
Supervision at Bakom. As the weather images are not considered paid
advertising messages are labeled, according to the SoZ, it would be
Surreptitious advertising case. SF DRS does not refer to the weather channel as a
Commercial. "The fact that the camera locations are named is
of course. The public wants to know where which weather
prevails," TV spokesman Robert Neuhaus told SoZ. What "Meteo"
there is no guarantee of image presence for the locations. The
The editorial team decides on the basis of editorial criteria whether a camera in
the program will be switched.
