Aargauer Zeitung new with culture and special interest bundle and refreshed layout
Major regional daily newspapers such as the AZ are facing challenges due to the economic situation and structural changes in the media landscape, forcing them to reposition themselves.
The Aargauer Zeitung (AZ) has been published since September 17 with an additional cultural and special interest section
"Foyer", with new content, service and entertainment offerings and
a refreshed layout.(pr) Large regional daily newspapers such as the AZ
The economic situation and the structural changes in the
changes in the world of media have challenged us to
position. Over the past two years, the publisher and editorial team have
years intensively with the content and publishing orientation of the
Aargauer Zeitung and developed a new journalistic concept for the
concept was developed. This is based on the cornerstones of "regional
anchoring", "national charisma", "changing demands and
expectations of the readership" and "Expansion of the information, service and
and entertainment offerings".
As a first step, in May 2004 the regional associations of the
Aargauer Zeitung into eight independent regional editions with innovative
Converted to small format. Tomorrow, Saturday, there will be another
Development step: From September 17, the AZ will be published with the
additional magazine bundle "Foyer" - with expanded cultural section and
Special interest offer (special topic pages Digital,
Life/Health, Travel, Knowledge, Nature & Animals and Lifestyle); in
of the Saturday edition, the Foyer-Bund will feature feuilletonistic reading material.
offered. The following pages can also be found in the new newspaper bundle
Media/People, the television and radio program and the
Readership page Forum/readers' letters with numerous interactive
elements (SMS and Internet section "Feedback"; reader picture column
"Your snapshot" or "Question of the day"). A very special invitation
into the foyer is aimed at female readers and younger audiences.
The relaunch will also bring moderate changes to the appearance of the
Aargauer Zeitung: Specially accentuated opening pages, a
larger and therefore even more legible basic font and new
Leaf colors are the most striking innovations. Thanks to the expansion of the
printing infrastructure, all AZ pages can now be printed in four colors.
be printed. The AZ layout was designed by Zurich newspaper designer Kurt
Schwerzmann has been revised. Nine years ago, he had the
appearance of the Aargauer Zeitung.
"Foyer", with new content, service and entertainment offerings and
a refreshed layout.(pr) Large regional daily newspapers such as the AZ
The economic situation and the structural changes in the
changes in the world of media have challenged us to
position. Over the past two years, the publisher and editorial team have
years intensively with the content and publishing orientation of the
Aargauer Zeitung and developed a new journalistic concept for the
concept was developed. This is based on the cornerstones of "regional
anchoring", "national charisma", "changing demands and
expectations of the readership" and "Expansion of the information, service and
and entertainment offerings".
As a first step, in May 2004 the regional associations of the
Aargauer Zeitung into eight independent regional editions with innovative
Converted to small format. Tomorrow, Saturday, there will be another
Development step: From September 17, the AZ will be published with the
additional magazine bundle "Foyer" - with expanded cultural section and
Special interest offer (special topic pages Digital,
Life/Health, Travel, Knowledge, Nature & Animals and Lifestyle); in
of the Saturday edition, the Foyer-Bund will feature feuilletonistic reading material.
offered. The following pages can also be found in the new newspaper bundle
Media/People, the television and radio program and the
Readership page Forum/readers' letters with numerous interactive
elements (SMS and Internet section "Feedback"; reader picture column
"Your snapshot" or "Question of the day"). A very special invitation
into the foyer is aimed at female readers and younger audiences.
The relaunch will also bring moderate changes to the appearance of the
Aargauer Zeitung: Specially accentuated opening pages, a
larger and therefore even more legible basic font and new
Leaf colors are the most striking innovations. Thanks to the expansion of the
printing infrastructure, all AZ pages can now be printed in four colors.
be printed. The AZ layout was designed by Zurich newspaper designer Kurt
Schwerzmann has been revised. Nine years ago, he had the
appearance of the Aargauer Zeitung.
