US judge: Google may sell brand names as keywords
The auto insurance company Geico and the search engine Google have settled their legal dispute.
The American car insurer Geico
and the search engine Google have entered into a legal dispute with a secret
Settlement concluded. Geico had sued Google for
sued for trademark infringement because the search engine for the search term
"Geico" had displayed advertising from competitors. For comparison
according to Advertising Age, after District Judge Leonie M. Brinkema
in a written statement the sale of brand names as
keywords had been approved by Google. An abuse is
if the trademark also appears in the text of the displayed advertisement.
the judge said. She left open whether possibly
Google's customers infringe trademark law when they use trademarks as keywords
purchase. Accordingly, following the conclusion of the settlement, Geico has now
competitors who place such advertisements and to warn them with
threaten legal proceedings.
and the search engine Google have entered into a legal dispute with a secret
Settlement concluded. Geico had sued Google for
sued for trademark infringement because the search engine for the search term
"Geico" had displayed advertising from competitors. For comparison
according to Advertising Age, after District Judge Leonie M. Brinkema
in a written statement the sale of brand names as
keywords had been approved by Google. An abuse is
if the trademark also appears in the text of the displayed advertisement.
the judge said. She left open whether possibly
Google's customers infringe trademark law when they use trademarks as keywords
purchase. Accordingly, following the conclusion of the settlement, Geico has now
competitors who place such advertisements and to warn them with
threaten legal proceedings.
